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TWPT:
You mentioned the founding of Capall Bann earlier, tell me more
about how one goes about creating a publishing company where none
existed before.
JD:
Firstly, I would say that you really have to want to do it. Running
any business of your own is not easy. We really wanted to see more
Pagan books out there and the best way to do that turned out to be
publishing them ourselves! Then you need the expertise. Jon
already had publishing experience from his previous company. Thirdly,
the money. There is an old saying, "The way to make a small
fortune in publishing is to start out with a large fortune".
Lastly, you have to be prepared to work hard, really hard and then
some. Jon and I not only worked seven day weeks, we also restarted
work at Midnight quite often, once we had managed to get our first
daughter to sleep. Eventually, we learned to slow down a little. This
was by me becoming permanently exhausted and Jon collapsing and
ending up very ill in hospital a couple of times. Since then, we aim
to balance things better.
I also tell people that it involves eating a lot
of bean soup. This confuses them. But I defy an accountant to work
out our finances in the early days! We ate the food in the freezers
and what we could grow. We also have kept chickens for many years and
ate the eggs, but since they are pets and spoiled rotten, that did
not save us anything!
We have never had a business plan and never
borrowed from a bank. Much of it was based on gut feeling and
intuition. And faith. Masses of faith that this was what we were
meant to do. When we really needed something, it was there. That let
us know we were on the right track.
I used to be a teacher, which helped me to learn
much about communication. I thought, what would I be doing if I was
not writing and helping to run a publishing company? The answer? I
would be writing and trying to run a publishing company!
TWPT:
Who were some of the first authors that you published and what
criteria did you and Jon have for accepting manuscripts for
publication with Capall Bann?
JD:
We published "Pathworking"
by Pete Jennings and Pete Sawyers which they had self published as a
booklet, but we felt deserved a wider audience. "Earth
Magic" by Margaret McArthur came
along with Jon and I adding a fair bit to it. Yvonne Aburrow's "Enchanted
Forest" came along. A new author
with a book that still sells well eight years later. And Mike Howard
joined us, which was quite a surprise as he was an established author
and we were just starting out. My own "Patchwork
of Magic" came along a little
later. With a few computer programming books which had come from
Jon's previous business, we had a range. We also published Bruce
Robert's book, "Boat Building".
I have to say that the technical books kept us going in the early days.
We choose manuscripts which feel right to us.
That is the best way that we can describe it. Sometimes one of us
will have a stronger feeling than the other. If there is a total
disagreement, the book can wait for quite a time before we sort it
out! The most exciting books have a tingle. Others just feel
competent and warm. There are those that feel as if they will sell
well and others that may not do so well but have a strong message
that we believe should be out there. I am sure that we take in a
number of books that would have difficulty finding a home elsewhere.
I just explain to "them upstairs"
that this is fine, as long as they make sure that we have higher
sellers to keep us going!
One author told me on the phone that we needed a "seller".
I thought he said "cellar".
(You probably call them basements.) I was totally confused.
"Well, we have just had a conservatory built!" I answered.
After we had both finished laughing, he ended up saying that he was
not sure he had chosen the right company to publish his book!
There are books which are an immediate no. Sadly
these can contain those which have been sent to totally the wrong
kind of publisher. They may need full colour throughout or be
fiction, which needs to go to those who specialise in novels with its
large, low cost print runs. There are a few projects where we have
agreed that the author will buy a number of the books. We do not
agree this however if we honestly feel that a book does not fit in
with the rest of our range or that we could not sell it ourselves. We
are just too busy for that, for a start!
TWPT:
I guess this should have been my first question in this series but
where did the name Capall Bann come from?
JD:
Capall Bann
is Irish Gaelic for white horse. The logo is based upon Celtic
coin designs. I drew it and Jon changed it into a rearing horse and
it was the symbol of our Celtic warband in the re-enactment society
that we ran. Perhaps because I love animals, I always felt that a
company should have an animal logo. Maybe it is a form of totem. I
have closed my eyes and "seen"
a white horse so I guess there is at least another plane on which it
exists. I think that much of Capall Bann
exists elsewhere too. In the early days, we met "sharks"
and one even made a kind of attempt to get hold of the business. I
said "Silly man! Even if he had gained control of the financial
side, he could never have held what Capall
Bann really is!" It is extremely
important to us to keep our independence.
TWPT:
Has the Wiccan/Pagan community in the U.K. gotten behind Capall Bann
and bought the books that you have released over the years?
JD:
We have had wonderful comments and support from many Pagan folk. In
the early days though, support from Pagan organisations was not,
shall we say, all that one could have wished. Being the main Pagan
specialist in the country and yet having trouble getting books
reviewed by one main organisation was very frustrating! Especially as
several authors would be reviewed happily until they worked with us.
Hopefully that is now improved!
Part of the problem is that we just popped up
from "nowhere"
as regards the London Pagan scene. Being a Celtic Tradition, we were
not part of the Gardnerian or Alexandrian clans and no one knew who
we were. Sadly, there may even have been an element of envy. There
were even rumours that we were really an imprint of a large
international company, just pretending to be Pagans! We would go to
shows and people would talk about Capall
Bann and we would say, "That's
us!" and they did not believe us because everyone knows that
publishers wear boring suits all the time and do not have long hair
like Jon and I! And we suspected that there were those who did not
want us to promote areas of Paganism that they did not enjoy
themselves, or to compete in those that they already had books
selling in elsewhere.
I think they also thought that we could not
possibly keep the business running as most Pagans appear to have a
guilt thing about money and so no Pagan could make a business work.
Well, eight years on, here we are, proving you can have Pagan beliefs
and also have accounts in the black!
I must say, that all the wonderful comments and
support that we have gained over the years from many people have
spurred us on. Sometimes, we might have a difficult time and then a
lovely card would arrive saying how much a reader had enjoyed a book
and that would mean so much to us! Actually, I take a great and
childish delight in all the lovely cards, illustrated stationary, ink
stamps and fun postage stamps that we receive. It really does
brighten the post opening! People have sent the most gorgeous cards,
just to order a book and give us compliments. Thank you! They
decorate our walls and cork boards and give us a good feeling.
TWPT:
I have heard about the concept that you mentioned in your answer to
question #4 where you said, "I think they also thought that we
could not possibly keep the business running as most Pagans appear to
have a guilt thing about money and so no Pagan could make a business
work. Well, eight years on, here we are, proving you can have Pagan
beliefs and also have accounts in the black!" Where do you
think that this guilt originates in many of the Pagans who are on
this path? Is it a hold over from their earlier beliefs or is it
written down somewhere that poverty makes for good spirituality?
JD: Pagans
and guilt about money... Some ideas on that.... Many Pagans
appear to have had incarnations as members of the Christian Church,
often as monks or nuns. Two of our authors, Poppy Palin and Jack Gale
mention this in their books. Possibly this is part of our
soul's experiencing things from opposite angles. Monks and nuns had
to take 3 vows, of poverty, chastity and obedience. Unfortunately,
these vows were so deeply drummed in that they tend to create an
imprint that carries on from life-time to life-time. Our author Lisa
Sand MD discusses her work with this in "Medicine
for the Coming Age".
It is necessary, first, to recognise that we have this problem and
then work to deal with it. One way that people have favoured is to
formally renounce their vows. They do this in this life-time, but
state that it covers any previous life times. Money
represents an exchange of energy. If you are putting good things out,
you deserve good things back. Simple as that! The trick is, to use it
well! That includes spending it, because if you go to a pub or listen
to music that you have bought, you are supporting others by giving
them a job. And if it is just good for you, that is fine also,
because you deserve good things too! I think that the
people who suggest that poverty makes good spirituality, then follow
up with the suggestion that you give all your money to them! Being "spiritually
advanced", they will be able to
handle its "curse"
much better than you!!!! Ha!
TWPT:
How do you and Jon split up the duties of running a publishing
company? Do you both do everything or do you have some areas that you
are responsible for and Jon has areas that he is responsible for?
JD:
Jon is the more technical person. He sets books, has designed the
website, is organising an on-line shop with credit card, (that is
taking some time) and will send you this! I am going to learn to use
the Internet. I am I am I am! I was having trouble tying the messages
on pigeons, but an author tells me I should have been using owls. So
there! Now I should get the hang of it in no time! I could not work
out how to play the second side of our first CD. But I have learnt to
use the computer to write, so there is hope. This means, that when an
author is having trouble with their word processor or computer, I can
offer them plenty of sympathy and assurance about how difficult it is
and Jon can give them practical advice!
I look at manuscripts and am usually the first to
see them. Jon says I am the more creative one, but, of course, he has
his own forms of creativity, (most involve large amounts of wood and
stone.) I attempt to organise things. I say attempt, because if you
could see my desk, (well, to be honest, no one can) you would laugh
or weep. I try to organise Jon with publication schedules, which
appears to give him and the printers a good laugh, if nothing else.
He says trying to organise him is like tying two tigers together by
their tails and hoping they both go in the same direction!
Jon does everything very quickly. He has enormous
energy. I like to think about things and move more slowly. I
may have a feeling, for instance, several years before we started Capall
Bann, I suggested that we built
plenty of electric sockets into a new room as I felt that we would be
running a company from there in the future. Sure enough, that is now
Jon's study. (He E-mailed this from there.)
I work from home. Jon works from home and the
office. Much of the business is now in a rented office and has
expanded over the years. Soon, we plan to move into extra rooms. We
also have two part time ladies who are very practical and help with
the packing and some of the typesetting. That is it, unless you count
our daughters, Tara, age ten and Tawny, age four. If you receive an
envelope with about twenty two ink stamps on it, Tawny has been
helping! There is also our cat and her four kittens, but I am not
sure how much help they will be. We need more staff really.
Sometimes, one of us will help out with a job that the other has not
been able to complete, but frankly, we need more people!
TWPT:
Has Capall Bann
gained an international following yet or are most of your books to
this point sold in the U.K.?
JD:
We sold abroad from very early days. We sell to Australia, South
Africa and Europe. We could do with more sales to Australia, but the
freight makes the books very expensive for the distributor to sell
when they arrive. Our American sales keep increasing. (Well done
America for having good taste!) Our website, www.capallbann.co.uk has
helped us to contact people all over the world. Also, we now sell to Canada.
TWPT:
How would you describe the Pagan community in the U.K. at this point
in time? How has it changed in the years since you first started your
journey along the path?
JD:
How would I describe the Pagan community in Britain? Well, pretty
friendly, really. Quite liking a drink and fairly long haired with
most of the men with beards. Rather eccentric, a bit on the ageing
hippy side, with the older ones and gothic with the younger ones and
lovely to hug and talk to. Mostly.
Years ago, it was very hard to meet a Pagan. Now
there are groups all over the country at pub moots. And conferences
all over the country too. In London, the main Pagan
Federation conference now needs a
very large building taking thousands. Great!
TWPT:
Some would not use the word "community" to describe our
spiritual path but rather "movement", do you feel that
community is an appropriate label to apply to ourselves as a whole?
If so why and if not why?
JD:
I really do not mind what people call themselves. I do not think
though that Pagans like anything that tries to enclose them in a
group. "Community"?
With a group where ten Pagans could enter a discussion with ten
views of Paganism and leave with twelve because two had changed their
minds? Trying to organise Pagans is rather like trying to herd cats!
I am not sure about "movement".
Too much like the Boy Scouts or feeling that we have to prove
something? Or just like lemmings?
Whatever, it is more organic, like a wood
growing. The wood expands slowly, but it contains animals that may
leave and branch out in any direction at any given time. Paganism is
about finding your own path in your own way.
Pagans like meeting, "Merry
meet and merry part" (especially
if it involves alcohol) but most hate being enclosed, even by definitions.
TWPT:
I want to continue on for a moment about whether or not we
constitute a community. Here in the U.S. there are many who have
taken up the battle for religious freedom to make sure that it
applies to faiths other than the most well known. In many ways even
though we are individuals on a singular path of our own choosing we
are also part of the larger community of Pagans who seek the rights
that many mainstream religions take for granted. Do you feel that it
is possible to weave a community of common interests from the
diversity that is the Pagan community? If not then what ideas do you
have on how religious freedom should be perused on an individual basis?
JD:
I really do appreciate all the work that has been put into the
greater acceptance of Paganism. Groups such as the Pagan Federation
here in the UK have worked hard and long on this. In that way, it is
a movement. There is enough similarity for us to have a good idea of
what a Pagan is. Do Christians not have Catholics and Methodists for
instance and "sects"
within almost all world religions? Do Jews have to define themselves
or Hindus justify their beliefs? In the recent awful events of
the last two weeks, I have seen several "multi
faith" events. I could not help
feeling that many spiritual paths were missing. I know that one
cannot always find one of everything, nor would I want this to be
used as a platform to "soap box"
our own beliefs at such a time, but I did not see representatives of
Native American beliefs, for instance. There are more beliefs
than the few "major"
ones. That is a message that is increasingly being heard, though it
needs to be heard more. We have to take opportunities and
even "play the game"
a little.
Recently, I was interviewed for a local
television station. I had not expected to talk about Paganism, but,
without warning was given fifteen glorious minutes to explain it with
a sympathetic interviewer. Lovely! In contrast, I was
interrupted, (in the bath!) by an Australian radio station wanting a "witch"
to go on air, that day, in forty minutes. (Good job it wasn't TV, is
all I can say!) Well, after I had finished spluttering, "But,
I'm in the bath... how did you get my ex-directory phone number,
Australia...today? forty minutes?...."I blew it, I used words
like "spiritual belief"
and they lost interest like I had the plague. (So that is why no one
on their own continent would talk to them!) So I gave them Jon's
number at the office. He is MUCH
cleverer than me with such things, so he did not use words like "spiritual"
until he was on the air live and then, there was nothing they could
do! Jon said the interviewer came to a total halt several times as he
tried the "Hey, they are all just loonies"
approach and received real belief in return. Ouch for them. (Eat
dust, etc.) Great! Chalk one up for us. Common interests?
This Monday, we sat in the back room of a pub and listened to Dave
the Bard sing. People of many Pagan paths, sang and listened, chanted
the Awen, held hands and went home glowing! I cannot tell
people how to "peruse"
their religious freedom. To do so would impose on their freedom! The
best thing I could answer, as I wrote in "Patchwork
of Magic", "By
all means listen to other's advice and warnings, but do not take
them for the unarguable truth, including what I say."
I cannot answer your questions in the form that you put them, so let
me give you an example of what I "saw"
following that terrible tragedy and the events following it. The
various religions were like silver poles, reaching upwards. They
curved together, as if forming the apex of a tent. The light could
shine down and touch the end of each of those poles. The outsides of
the poles then peeled back, much like a snake shedding its skin.
Peeling away, were the misconceptions, the prejudice, the outworn
ideas. Underneath, was the real spiritual Truth, expressed by each
one in their own form. Each of those poles may be a
religion, a "sect"
an individual or maybe, just an individual for a tiny moment of
their life. However, as each really reaches up and touches spirit, it
will become closer to the Truth of all others. Anyone of any religion
or spiritual belief who is "getting
there" will recognise and honour
the path of another and see the Truth that is expressed by
another. Unfortunately, it is a sad fact that the word "religion"
is used to create the most un-holy havoc on this Earth. |